Context
High-end watchmaking sells on trust and detail. A customer considering a fine watch, or entrusting their own to a workshop, wants to see the movement up close, be reassured about authenticity and talk to an expert.
Montres Weber, in Colmar, needed an online store able to convey that standard and generate enquiries, both for sales and for the workshop.
Goals
- Show the timepieces with a level of detail worthy of fine watchmaking.
- Reassure customers about the authenticity of the watches.
- Make workshop appointments and quote requests easy.
What we delivered
- Macro zoom on the movements, to appreciate every finish.
- Certificates of authenticity clearly presented on product pages.
- Online workshop booking for servicing and repairs.
- A high-end online store, fast and readable on mobile.
Results
The watchmaker recorded +70% online quote requests. The project was delivered for €5,600, where the market estimated it at around €15,500.
« Logo, business cards and signage: everything delivered in three weeks, with real listening. You never feel like a number. »
Key takeaways
- For a luxury product, visuals and reassurance make the sale.
- An e-commerce website can also generate appointments and quotes for workshop services.
- Colmar businesses can rely on a Strasbourg agency, remotely, without compromise.
Based in Colmar? See our website design in Colmar page.
