What is local SEO?
When someone types "bakery Neudorf", "garage Strasbourg" or "lawyer near me", Google first shows a map with three businesses, then the regular results. This map block captures a large share of clicks: being part of it means receiving calls, directions requests and visits without paying for ads.
Local SEO covers everything that helps Google understand where you are, what you do and why you are a good answer for searches in your neighbourhood, your city and the surrounding towns.
The four pillars of our service
1. Your Google Business Profile
It's your shop window on Google Maps. We complete and optimise it: primary and secondary categories, description, services, opening hours (including exceptional ones), service area, quality photos, attributes and regular posts.
2. Your website
Google cross-checks your profile with your website. We work on pages targeted by service and by city, effective title and description tags, LocalBusiness structured data, consistent name, address and phone number on every page, and mobile loading speed.
3. Customer reviews
The number, rating and freshness of reviews matter for ranking and for customers' decisions. We set up a simple method to collect them regularly (direct link, QR code, email after the job) and help you reply.
4. Citations and directories
Your business must appear with identical information in the directories that count: PagesJaunes, professional directories, platforms in your sector, city and chamber of commerce websites. Inconsistencies (old address, wrong number) confuse Google: we fix them.
Our method
- Initial audit: current positions on your key searches, state of your Google profile, reviews, citations, website performance, competitors in your sector.
- Prioritised action plan: what pays off fastest comes first.
- Optimisation of the profile, the website and directories.
- Monthly follow-up (optional): posts, new content, review management, report on positions and calls.
Let's be honest: SEO takes time. The first improvements on the Google profile often show within a few weeks; positions on competitive searches are won over several months. Beware of anyone who guarantees first place: nobody controls Google's algorithm.
Concrete results
On our projects, in-depth work on structure and SEO is measurable: +90% visits from Google for a Strasbourg architecture firm, +65% appointments booked for Bijouterie Gwinner after the redesign of its website and local SEO, and twice as many tables booked for La Table du Faubourg, whose Google Maps listing was optimised.
Starting from scratch? Begin with a showcase website built for SEO: baseline SEO is included.
Beyond Strasbourg
Local SEO works town by town. We support businesses across the Eurométropole (Schiltigheim, Illkirch-Graffenstaden, Lingolsheim, Bischheim…) and throughout Alsace: Colmar, Haguenau, Sélestat, Molsheim, and across the Rhine in Kehl.
