Signs it's time to redesign your website
A website ages fast. What was modern five years ago can drive visitors away in seconds today. Ask yourself:
- Is your website hard to read on a smartphone?
- Does it take more than three seconds to load?
- Does its design no longer reflect the quality of your work?
- Is it impossible to find on Google, even when typing your trade and your city?
- Are you unable to update it without calling someone?
- Does the browser show "not secure" next to its address?
A single "yes" is often enough to justify a redesign. Every month spent with a website that doesn't convert means quote requests and bookings going elsewhere.
Redesigning without losing your rankings
It's the number one fear, and a legitimate one: a poorly prepared redesign can make a site drop in Google overnight. Our method is designed to prevent that:
- Audit of the existing site: we list the pages that bring you traffic, the keywords you rank for and the links pointing to your site.
- URL mapping: every old page gets its new address.
- 301 redirects: visitors and Google landing on an old address are automatically sent to the right page, and the authority you've built is preserved.
- Reuse and improvement of content that works, instead of starting from a blank page.
- Post-launch checks: errors, sitemap and indexing in Google Search Console.
The result: your new website inherits the visibility of the old one, and surpasses it thanks to a cleaner structure and faster pages.
What a redesign actually changes
- A modern design, true to your image and the quality of your services.
- Rethought navigation that leads visitors to action: call, book, request a quote.
- A fast, secure website, optimised for Google's performance criteria.
- A flawless mobile version, where most of your visitors now are.
- Modern features: online appointments, booking, gallery, customer reviews, multilingual version.
The Bijouterie Gwinner case is telling: after the redesign of its showcase website, with a collection gallery, online appointment booking and local SEO, the Strasbourg jeweller recorded +65% appointments booked.
How much does a website redesign cost?
A redesign starts at €400 at SiteWeb67. The budget depends on the size of the existing site, the amount of content to carry over and the new features. The most complete redesigns in our portfolio, with a booking engine and three language versions, stay around €2,200 to €2,400.
You keep your domain name: customers find your website at the same address, only better. The quote is fixed and the switch-over is planned with you so your business is never interrupted.
