Context
At a jeweller's, the buying decision is often made in the shop, after seeing and trying on the pieces. But it starts online: customers discover the collections, get a feel for the house style and look for a way to book an appointment.
Bijouterie Gwinner's website no longer played that role. It needed a complete redesign of its showcase website, able to highlight the collections and turn visits into appointments.
Goals
- Present the collections with the elegance they deserve.
- Let customers book an appointment online, without having to call during opening hours.
- Be visible on Google for local jeweller searches in Strasbourg.
- Keep the visibility earned by the old website during the redesign.
What we delivered
- A refined collection gallery, designed to showcase each piece on desktop and mobile.
- Online appointment booking, available from every page.
- Local SEO work: site structure, tags, structured data and presence on Google Maps.
- A redesign without loss of visibility: useful content carried over and old addresses redirected.
Results
After the new website went live, the jeweller recorded +65% appointments booked. The project was delivered for €2,200, where the market would have estimated it at around €6,500.
A redesign is not just new decor: by putting appointment booking at the heart of the journey and working on local SEO, the website became a real source of business for the shop.
Key takeaways
- For a town-centre shop, the website must lead to one precise action: here, the in-store appointment.
- A redesign is the right moment to work on local SEO, provided existing rankings are preserved.
- A controlled budget doesn't prevent a high-end result.
Does your website need a fresh start? Discover our website redesign service in Strasbourg.
