Context
Online fashion is a demanding market: shoppers compare, zoom in on fabrics, check sizes and abandon their cart at the slightest hesitation. For an independent fashion house, the online store must offer an experience worthy of the big brands, without their budget.
Rive Étoile was looking for a complete online store. Two Paris agencies had quoted roughly three times the price.
Goals
- Present the collections with real art direction.
- Offer secure payment and a frictionless checkout, especially on mobile.
- Let the team manage stock and the catalogue simply as collections change.
What we delivered
- A catalogue organised by collection, with polished product pages.
- A short checkout and secure payment.
- Simple stock management, usable by the team without technical skills.
- A fast, mobile-optimised website, where most fashion purchases happen.
The store was delivered in six weeks.
Results
Online sales grew by 120%. The project was delivered for €5,800, where the market estimated it at around €15,000.
« In six weeks, SiteWeb67 delivered our online store that two Paris agencies had priced three times higher. The value for money is simply unbeatable. »
Key takeaways
- A fashion store is won on mobile and a smooth checkout.
- The team's autonomy over catalogue and stock is essential to keep pace with collections.
- A high-end store doesn't need a Paris budget.
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