Context
For a craftsman, word of mouth remains precious, but it is no longer enough: private and professional customers check a carpenter's work online before getting in touch. Without a website showing their work, a craftsman misses out on many jobs.
Menuiserie Dupont, a cabinetmaker in Molsheim, wanted a simple, effective website focused on one goal: receiving more quote requests.
Goals
- Show the quality of the custom work.
- Make the quote request obvious and quick.
- Clearly state the service area around Molsheim.
What we delivered
- Custom work presented as before/after, the most convincing format.
- A free quote form, reachable from every page.
- A clear service area, to attract the right customers and reassure them.
- A fast website that reads well on mobile, with a clickable phone number.
Results
The website brought +85% quote requests. The project was delivered for €1,750, where the market estimated it at around €5,100.
A craftsman's website doesn't need to be complex: it must show the work, reassure and make contact instant.
Key takeaways
- Before/after photos are a craftsman's best argument.
- The quote form must be visible everywhere, especially on mobile.
- Stating your service area improves both local SEO and the quality of enquiries.
A craftsman in the area? See our website design in Molsheim page.
